When the world shut down in early 2020, so did my live magic shows. Overnight, the bookings vanished. Like many performers, I was left with uncertainty and a lot of time. That’s when I turned to TikTok—not because I had some master plan, but because I needed a creative outlet. I started posting magic videos from my living room, not knowing if anyone would even watch. The first few flopped. Then one took off. And another. And soon, I found myself in a rhythm, figuring out what resonated, what didn’t, and how to translate the live energy of magic into a vertical video viewed on a phone.
What started as a side project became something bigger than I ever expected: over 2.5 million followers and more than 500 million views. But it wasn’t magic in the easy sense. It took daily effort—writing ideas, shooting multiple takes, editing, learning trends, adjusting hooks, responding to comments, staying consistent when growth stalled. There were no guarantees, no roadmap. Still, the work paid off. Along the way, I landed partnerships with brands like Harveys, Pizza Hut, Ekster, and many others. What began as a way to stay creative during a global pause turned into a whole new lane of opportunity. Looking back, the growth still feels surreal—but I know every bit of it came from showing up, experimenting, and refusing to stop creating.
